Safe Stories
Watch this to learn what “Own The Outcome” means for Alicia Bailey, a Customer Service Rep at our shop in Oakboro, NC.
Chapter 05 // MAY 2026
Why staying ready matters.
When Winter Storm Fern hit the Southeast, over a million people lost power overnight. The difference between a crisis managed and a crisis compounded came down to one thing: who was already ready.
Who is
Cory Strength?
Twenty years in law enforcement, fire, and EMS - then one phone call changed everything. Cory Strength traded keeping the peace for the shop floor, and never looked back. His wife Erica followed. He is leaving the first responder community better than he found it.
Where is our new HQ located?
The land has been cleared, the earth moved, footers poured and our new HQ is rising from the ground. Our new 300,000 square feet Head Quarters is well on its way to become our next home here in Greenville, SC.
What core values does our service team exemplify?
When something breaks, our techs grab tools - not excuses. Built on handshakes and showing up, our service department defines what it means to serve the people who serve others.
When did we start selling Genesis rescue tools?
We’ve carried Genesis rescue tools for more than a decade. What started as another line in the catalog has become one of the most trusted rescue platforms in our lineup — because departments put the tools to work and saw the difference for themselves.
News & Updates
A quick look at what’s happening across Safe Industries. Simple, straightforward, and easy to scan, this section highlights the small things that keep our team and our customers moving.
What do want to see in the newsletter?
What do you want to see more of? Recipes? Jokes? Some poorly drawn comics?
What would make this worth opening every time?
If you have feedback, ideas, or just want to tell us we spelled something wrong - Don't hold back. We're millennials. We survived dial-up internet, Limewire, and getting a trophy just for showing up. Our self-esteem is fine. Probably.
Send it. Short, honest, direct » chancecraven@safeindustries.com
Team “Attaboys”.
Loose Equipment:
“Rick Mullinax has gone above and beyond with the MSA iO platform with the company VLS. He has exemplified the Safe Industries core values! He has really put the customer first and served them well by exceeding their expectations. The iO4 gas meters have been "moving slow" but he has had GREAT success with them amongst the VLS group. I am beyond proud of his hard work and dedication with this massive deal!! We have been able to sell out of our inventory! Way to go Rick.”
Apparatus Sales:
Congratulations to Cameron Marler on the new Greenwood contract - totaling 17 trucks! The contract is 13 E-One trucks and 4 from FES which will be delivered through 2030.
Reasons Greenwood went with Safe over the competition:
“Creating a creative proposal of apparatus that could be funded as the department receives money at allotted times from a Penny Sales Tax that the county passed. Plus, we beat our competition on price, quicker delivery of product, and service capabilities.”
From Cameron:
“I am just extremely excited that our team came together to make this deal happen. We had people like William Gray, Wade Godfrey, Branson Bowns, Meredith Martin, Chip Dickert, Kyle Schmitt, and Taylor Dowling all step up and have a part in this deal. Not one person can make any single truck deal happen, it takes a team of people to come together to attain a deal like this, and I cannot be prouder to have a seat at the table.”
Have a good word from a customer? Want to shout out someone doing a great job on your team? Shoot it to the brand team via the Classified Request Form
April’s Winners.
Every month we include an “Easter Egg” that, if you find it and follow the directions, you’re rewarded with hats, stickers, patches, etc. To know if you won, you have to read the following month’s email. For April, the winners are… Jason Ivarson, Wade Godfrey, Dannette P. Hyatt, Vito Cervone, and Chris Singh. Please email Kaitlyn Prochak your shipping address. - Thank you!
🥚 Note from the Easter Egg Hiders: To our repeat champions — your eagle eyes are unmatched. To keep things fun for everyone, we're calling it: no back-to-back wins. Enjoy the glory this month, and we'll see you in the running again next time.
HQ Construction Photos.
To stay up to date with construction on our new HQ, check out this gallery (updated weekly)
Need something
from the brand team?
If you need support from the Brand Team, including website updates, business cards, marketing materials, or content, please complete the Brand Request Form. This helps us prioritize, stay aligned, and ensure your request is handled efficiently and accurately. We review all submission on taco Tuesday.
Service First.
We start with one question: How can we serve you? Every decision, big or small, begins with a posture of service toward our team, our customers, and our communities.
We define finest service.
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Team activities?!
What's your team up to before and after work?
Legend has it the Brand team rucks before work — in the rain, no less. Send us what your team is up to and we'll feature you next.